Set the branding used in the header, footer, browser tab, and dark color scheme.
Appearance → Customize → Site Identity
Brand assets
- Logo — Upload the main logo used on light backgrounds.
- Dark Mode Logo — Upload a light or high-contrast version for dark mode.
- Footer Logo — Set a separate footer logo when the footer uses a different surface.
- Footer Dark Mode Logo — Set the footer logo shown in dark mode.
WordPress identity
- Site Title — The website name and text-logo fallback.
- Tagline — A short site description; display depends on the selected layout.
- Site Icon — Upload a square image, ideally at least 512 × 512 px.
Note
Use transparent PNG or SVG logos and check both light and dark previews before publishing.